1. General

The Clever Float GmbH, as the operator of these pages, takes the protection of your personal data very seriously. We collect, process and use your personal data only to the extent necessary for the execution of contracts and permitted by law. This data processing is based on Art. 6 para. 1 lit. b DSGVO. In this context, data is only passed on to our tax advisor and the bank, shippers and other necessary service providers for the purpose of processing the contract. Otherwise, no disclosure of your data to third parties or use for other purposes, unless we are required to do so under Art. 6 para 1 lit. c DSGVO or you have consented to Art. 6 para 1 lit a) DSGVO..

2. Server-Logfiles 

The website of Clever Float GmbH is hosted externally, whereby the following server log files are collected and stored:.

• Visited website
• Time at the time of access
• Amount of data sent in bytes
• Source/reference from which the user came to the page
• Browser used
• Operating system used
• IP address used

The server log files are stored for a maximum of 7 days and then deleted.

The data is stored for security reasons, e.g. to be able to clarify cases of misuse.

3. Consent according to Art. 6 para. 1 lit a DSGVO

Only with your consent will we use your address and contact data to send you our own advertising, newsletters and customer information (advertising purposes), as well as requested documents. Your consent is logged by us and can be retrieved at any time. You can revoke the consent at any time with effect for the future, for example, by mail: info@cleverfloat.de. We will then no longer use your personal data for the above purposes..

4. Data processing according to Art. 6 para. 1f DSGVO

We process website data to protect our legitimate business interests (statistics, sales data, profitability and cost structure) , unless fundamental rights and freedoms of data subjects require the protection of personal data override

5. Contact form 

With your request via contact form, your consent is associated that your information from the contact form, including the contact information you provide there, for the purpose of processing the request and for the case of follow-up questions with us only collected, used and stored as long as you do not revoke the consent. The revocation is possible at any time, e.g. by mail: info@cleverfloat.de 

6. Marketing purposes, newsletter dispatch 

If you would like to receive the newsletter offered on the website, we require an e-mail address from you, as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. Further data will not be collected. We use this data exclusively for sending the requested information and do not pass it on to third parties. You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example by clicking on "unsubscribe".

7. Website use

The use of our website is possible without providing personal data. Insofar as personal data (for example name, address or e-mail addresses) is collected on our pages, this is always done on a voluntary basis. This data will not be disclosed to third parties without your express consent (consent).

8. Analysis tool 

On this website are programmed various analysis tools, with which the number of website visitors, the times of use, the pages accessed and the duration of use and the place of origin are recorded and processed. This data cannot be attributed to individual users, so it is not personal data.

9. Data subject rights

You have the right at any time to free information (Art. 15 DSGVO) about the nature of your personal data stored by us (Clever Float GmbH), its origin and recipient and the purpose of data processing. In addition, you have a right to rectification (Art. 16 DSGVO), blocking or deletion (Art. 17 DSGVO) of this data, the restriction of processing (Art. 18 DSGVO). For this and other questions on the subject of personal data, you can contact us at any time at the address given in the imprint. 

………………………………. 

 

a) Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

b) Facebook-Plugins

Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the "Like button" ("Like") on our page. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/.

When you visit our pages, a direct connection between your browser and the Facebook server is established via the plugin. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to the privacy policy of Facebook at http://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to assign your visit to our pages to your Facebook user account, please log out of your Facebook user account.

c) Google +1

Our pages use functions of Google +1. Provider is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Collection and dissemination of information: With the help of the Google +1 button, you can publish information worldwide. via the Google +1 button, you and other users receive personalized content from Google and our partners. Google stores both the information that you have given +1 for a content and information about the page you were viewing when you clicked +1. Your +1s may be displayed as notices along with your profile name and photo in Google services, such as search results or your Google profile, or elsewhere on websites and ads on the Internet. Google records information about your +1 activities in order to improve Google services for you and others. To use the Google +1 button, you need a globally visible, public Google profile, which must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name may also replace another name you used when sharing content through your Google account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you. Use of Information Collected: In addition to the uses explained above, the information you provide will be used in accordance with Google's applicable privacy policy. Google may publish aggregate statistics about users' +1 activities or share them with users and partners, such as publishers, advertisers, or affiliated websites.

d) Twitter

Use of Twitter plugins (e.g. "Twitter" button)

On our website, so-called social plugins ("plugins") of the microblogging service

Twitter used by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103,

USA ("Twitter") is operated. The plugins are marked with a Twitter logo, for example in the form of a

blue "Twitter bird". An overview of the Twitter plugins and their

Look here: https://twitter.com/about/resources/buttons. When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Twitter. The content of the plugin is transmitted by Twitter directly to your browser and integrated into the page. Through the integration, Twitter receives the information that your browser has called up the corresponding page of our website, even if you do not have a profile on Twitter or are not currently logged in to Twitter. This information (including your IP address) is transmitted by your browser directly to a Twitter server in the USA and stored there. If you are logged in to Twitter, Twitter can directly assign your visit to our website to your Twitter account. If you interact with the plugins, for example by clicking the "Tweet" button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on your Twitter account and displayed there to your contacts. The purpose and scope of the data collection and the further processing and use of the data by Twitter, as well as your rights in this regard and setting options for protecting your privacy, can be found in Twitter's privacy policy: https://twitter.com/privacy. If you do not want Twitter to assign the data collected via our website directly to your Twitter account, you must log out of Twitter before visiting our website. You can also completely prevent the loading of Twitter plugins with add-ons for your browser, for example, with the script blocker "NoScript" (http://noscript.net/).

e) Google Tag Manager

For reasons of transparency, we would like to point out that we use the Google Tag Manager of the provider Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible party for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

The Google Tag Manager itself does not collect any personal data. Google Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behaviour, to record the impact of online advertising and social channels, to set up remarketing and targeting, and to test and optimise websites. We use the Tag Manager for the Google Analytics service. If you have deactivated it, this deactivation will be taken into account by the Google Tag Manager. For more information on the Google Tag Manager, see: https://www.google.com/intl/de/tagmanager/use-policy.html. https://www.google.com/intl/de/tagmanager/use-policy.html.

 

f) Meta Pixel

For marketing purposes, this website uses so-called conversion and retargeting tags (also "meta pixels") of the provider Meta, i.e. Metaplatforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta).

If we have your consent, the meta pixel will be set in your terminal device and the following information will be read out and the following data will be collected when you visit the website: Web pages visited, interest in content, access times, page views, first visit on the website, internal search queries, device information, your IP address, your location, your e-mail address, your telephone number, your gender, your first and last name, your date of birth, your user ID, your address.

We process this data for the following events, i.e. for the following purposes: page view (number of views of a particular website under a web browser), view content (pure visit on the website), add to cart (adding an item to the shopping cart), purchase (completion of the purchase with order confirmation) and initiate checkout (start the purchase process) have been collected and transmitted from there to our server. This website uses the meta pixel to analyse the general use of the website and to track the effectiveness of meta advertising ("conversion"). In addition, the meta pixel is used to show you individualised advertising messages based on your interest ("retargeting"). For this purpose, Meta processes data that the service collects via cookies and similar technologies on this website.

Due to the combined marketing tools used (Meta Pixel and Conversions API), your browser automatically establishes a direct connection with the server of Metaplatforms Ireland Ltd. (Meta) as soon as we have your consent pursuant to Art. 6 (1) lit. a, 49 (1) lit. a GDPR in connection with § 25 (1) Telecommunications and Telemedia Data Protection Act (TTDSG). Insofar as the above-mentioned data is collected, processed and also transmitted to Meta for the event add to cart (adding an item to the shopping cart), purchase (completion of the purchase with order confirmation) and initiate checkout (starting the purchase process), this is done in accordance with § 25 (2) 2 Telecommunications and Telemedia Data Protection Act (TTDSG), because this information which is collected and processed is required for the desired telemedia service of the user, selection of the product and insertion into the shopping cart, the payment function and for the completion of the ordering process and the purchase. In terms of data protection law, on the other hand, the transmission to Meta and thus also to the USA is based on your consent in accordance with Art. 6 (1) lit. a, 49 (1) lit. a GDPR.

The meta pixel is integrated by Meta when you call up our website immediately after you have given us your consent to user-based advertising (the creation of individualised or suitable advertisements, as well as for their optimisation) in accordance with § 25 para. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a, 49 para. 1 lit. a DSGVO and can save a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook (Meta) or visit Facebook (Meta) while logged in, your visit to our website will be noted in your profile. The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible. The processing of the data by Meta takes place within the framework of Meta's data usage policy. Accordingly, you can find more information on how the remarketing pixel works and generally on the display of Facebook ads in Facebook's data usage policy: https://www.facebook.com/privacy/policy. https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0.

It is not excluded that Metaplatforms Ireland Ltd. also transmits the collected data to the parent company in the USA, i.e. to an insecure third country where there is no level of data protection comparable to that in the EU. In this respect, your consent also constitutes consent to data processing in the USA.

You can revoke your consent at any time in the cookie consent banner or footer under cookie settings by changing your settings there. You can revoke your consent for data processing by Metaplatforms Ireland Ltd. with Meta Pixel at any time with effect for the future ( https://www.facebook.com/off_facebook_activity), by adjusting your preferences in the cookie settings. To do this, simply deselect the cookie in the "marketing" area. The storage period of the user data used for matching is deleted immediately when the matching is completed. This usually happens within 48 hours. The meta-event data may be retained for up to two years in accordance with the terms of use. The storage period of the cookies is 180 days.https://www.facebook.com/off_facebook_activityby adjusting your preferences in the cookie settings. To do this, simply deselect the cookie in the "marketing" area. The storage period of the user data used for matching is deleted immediately when the matching is completed. This usually happens within 48 hours. The meta-event data may be retained for up to two years in accordance with the terms of use. The storage period of the cookies is 180 days.

The service provider of this tool, Meta Pixel, is the American company Meta Platforms Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA. The company Meta (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region. You can find out more about data protection at Meta under https://www.facebook.com/about/privacy und https://www.facebook.com/settings?tab=ads.

The standard contractual clauses of the EU Commission have been concluded for data transfer to the USA. You can find further details here: https://www.facebook.com/legal/EU_data_transfer_addendum und https://de-de.facebook.com/help/566994660333381At the same time, there are data security conditions under https://www.facebook.com/legal/terms/data_security_termsor more information on when Facebook discloses personal data to security authorities, see https://www.facebook.com/safety/groups/law/guidelinesMeta also publishes a transparency report at https://transparency.fb.com/data/?source=https%3A%2F%2Ftransparency.facebook.com%2f und https://www.facebook.com/legal/terms/data_security_terms.

With regard to the collection of data on our website with the help of this meta tool (Meta Pixel) and the transfer of this data to Meta, we are jointly responsible with Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland pursuant to Art. 26 GDPR for the collection of data and the transfer to Meta Platforms Ireland Limited. Insofar as Meta Platforms Ireland Limited transfers this data to the parent company in the USA or to a third party, this is not covered by the joint responsibility. The substantive joint responsibility agreement between Metaplatforms Ireland Limited and us can be found at https://www.facebook.com/legal/controller_addendumIn this agreement, we have assumed responsibility for the implementation of the tool on our homepage and the provision of the privacy notice, whereas Metaplatforms Ireland Limited is responsible for data security. You can exercise your data subject rights in relation to the data processed by Metaplatforms directly against Metaplatforms Ireland Limited. If you exercise these rights against us, we will promptly forward these requests (e.g. access, deletion) to Metaplatforms Ireland Limited.

We do not know how Meta further processes your data for its own purposes. You can find out more about this under: https://www.facebook.com/legal/terms/dataprocessing.

Further information on data protection at Meta (Facebook) can be found at: https://de-de.facebook.com/about/privacy/.

You can object to the collection by the Meta pixel and use of your data for the display of Meta ads. To do so, you can visit the page set up by Meta and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings or declare the objection via the page https://www.aboutads.info/choices/ oder die https://www.youronlinechoices.com/ The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

For more details, see:

https://www.facebook.com/about/privacy
https://www.facebook.com/settings?tab=ads